Challenges
With so many choices for internet portal software products, institutions are challenged to make decisions to find the right internet technology solutions that preserve campus image and best serve its constituents. In every corner of campus, college branding and image marketing are being perceived by students, staff and faculty as the campus expands and grows into a diverse global community.
Issues
Many educational institutions without a unified institutional technology plan discovered the purchase and use of overlapping web resources often delivered inconsistent user interfaces that worked against their college branding mission. Disparate and redundant information networks can cause intra-campus departmental chaos and general campus inefficiency which hinders the institutions return on investment. At the same time, the use of email for information distribution falls short in effectively reaching all constituents and is missed by many due to the shear number received. These issues reinforce the importance of how the implementation of a complete educational enterprise portal framework can cover every corner of college's campus, regardless of its physical boundary
Value Solution
Adoption of a complete enterprise portal provides colleges the opportunity to create a unique branding of campus experience through cohesive and institutionalized communication.
The following attributes detail what a portal solution will deliver:
1. One college, One vision, One destiny (value of aggregation and mindshare)
A portal is the sole source of campus information and communication and serves as an absolute institutional online environment where the entire campus information needs are satisfied. It reinforces institutional market and brand objectives by unifying constituents, contents and processes into a central online source that maximizes exposure for all users.
2. Consistent Branding and Market Image
Identity and image define the campus. A portal can serve to revitalize and energize the campus community whether it is repositioning market posture or looking to bolster the morale of students, faculty and staff. For all departments the portal is a consistent conduit of information that individualizes the feel of the campus while bringing all communication components together.
3. Simple Technological transition
The portal implementation process has a seamless adoption that is the same for the entire institution. Planning, and strategizing for each department is unified and consistent. The institution can maximize their return on investment through one campus strategy that shortens implementation time and maximizes results with little investment of resources.
The CampusCruiser enterprise portal is a critical and integral ingredient for the daily operation of the modern campus. With its comprehensive tools, user friendly campus navigation, role based access, and integration with existing institutional internet technologies, CampusCruiser has streamlined the process of dynamic campus information flow between the campus and the driving force of the college, it's students. From the individual student or faculty to groups at every corner of the campus, CampusCruiser is an asset for institutional growth and progress.
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